FAQ: How important are open houses?
24 Nov 2020
In today’s day and age, open houses have become less relevant, but not totally irrelevant. Potential buyers can look at 3D tours, pictures, etc. on the internet 24/7, so the need to casually tour a house in person has lessened in recent years.
An open house can still be a valuable tool, though. When implemented correctly, this tool can help broaden the exposure of the property. If and when you do an open house, we do recommend NOT using this as a last ditch effort though. When you have a stale listing, usually an open house does not improve the marketing. The open house ‘tool’ is best used on the front end of an exciting property right when it hits the market.